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30.12.05

Title: A new vision, a new identity

ign guru, Philippe Starck has inspired an exciting new identity for Virgin Galactic to reflect the vision of the project.

Using the amazing and beautiful image of an iris, he allows people to reflect on the basic human instinct to push boundaries and explore. Philippe Starck explains: “The curiosity and adventure of the human spirit exists in the vision of a human eye, from today, through millions of years of evolution, right back to the beginning of mankind. The nebulous iris represents the infinite possibilities of this endeavor and signifies our opportunity to look back at earth from space with our own eyes for the first time. The eye’s pupil incorporates an eclipse, the dawning of something new, something unique but accessible. Something far, but near.”

The new visual was identity was created by Philippe Starck in conjunction with leading design agency GBH Design Ltd. Mark Bonner, Creative Director at GBH Design Ltd, added: “It is an honor and a privilege to work within one of the most exciting ventures in the world today. Our aim is not just to create something that represents the opportunity for an ordinary person to travel into space and to look back at the planet where we all live, but also to represent the incredible spirit of human endeavor that continues to push us all forward”. Richard Branson and the Virgin Galactic team feel that the new logo looks towards the future of space travel rather than using imagery more in the style with a wonderful but bygone age.

Sir Richard Branson said: “Philippe has come up with the most fantastic logo, which encapsulates our vision of the future. When I look at the logo I am reminded of childlike awe. I believe it represents all those who will watch and be a part of the growth of this amazing new commercial aviation sector. Whether they be six or sixty, all will see and believe that a new chapter in the story of space flight has begun.